Print

Australia:
The Australian: White House In Damage Control

Brazil:
HSM Management: Aprendendo a decifrar os codigos culturais
Send Magazine: Ele Sabe O Que Voce Quer

France:
Apres Raffarin III, Vive Clotaire Ier!
Le Journal du Dimanche: La Victoire du Reptile
Le Point: Etats-Unis Clotaire Rapaille, Le Gourou du Marketing
Liberation: Portrait: U.S. Et Coutumes
Paris Match: Le Prochain Kissinger Sera Peut-Etre Francais!

Germany:
Five to Nine: Freud am Fahren, Autos Freud Am Fahren: Das Kaufgefühl Kommt Aus Dem Bauch

Italy:
Repubblica: Italy

Latin America:        
Analista Cultural: Descubre Los Secretos De La Mercadotecnia
La Repubblica: Intervista: Clotaire Rapaille
Panorama: Vezzi Privati E Pubbliche Virtu

Netherlands (Amsterdam)
Esomar Research: Cracking the Code

United Kingdom:
The Sunday Telegraph: Kerry Too 'French' To Sway 'Adolescent' Americans

USA:
CBSNews: Made To Measure
Elle Magazine: Popular Science
Forbes: Pushing Your Buy Button
Forbes: Marketing to the Reptilian Brain
Fortune Magazine: At Last, Here Comes The Car Shrinks
Fortune: Brand America
Fortune: Car Shrinks
France: Portrait - Clotaire Rapaille
Loyalty, Mercedes-Benz
Marketing Insights: The American Quality Archetype
New York Post: French Consultant Tells Kerry: Be Less Gauling
Newsweek, International Edition: The Last Word: Clotaire Rapaille
News Week : America on the Couch International Edition
NPR Transcript: The Wizard of Lizard
Response Magazine: G.C. Rapaille: Finding The Keys In The Cultural Unconscious
Rolling Stone Magazine: The SUV On The Couch
Salon: "In America, seduction is dishonest"
Slate.com: The New de Tocquevilles
South Florida Sun-Sentinel: If These Wheels Could Talk
South Florida Sun-Sentinel: Our Cars, Ourselves - Part 1
South Florida Sun-Sentinel: Our Cars, Ourselves - Part 2
South Florida Sun-Sentinel: Reptilian' Brain Chooses Vehicles
Detroit News: Where the Auto Industry is Headed
The Detroit Press: The Fleeting Romance Of The American Road
The New York Post: Be Less Gauling
The New York Times: A Dream Life Freud Would Have Envied, Part 1
The New York Times: A Dream Life Freud Would Have Envied, Part 2
The New York Times: Among California's SUV Owners, Only A Bit Of Guilt In A New "Anti" Effort
New York Times: Does the Smell of Coffee Brewing Remind You of Your Mother? 
The New York Times: Primal Fear
The New York Times: The Fleeting Romance Of The American Road
The New York Times: The Ford Of The Future: Longer, Lower, Wider
The New York Times: When One Model Lifts A Line
The New Yorker: The Campaign Trail: Pardon?
The Sunday Telegraph: Stop Behaving As If You Are A Frenchman
The Wall Street Journal: But How Does it Make You Feel?
The Washington Post: GOP Expose: Kerry, Closet Frenchman
Times Herald-Record: What Does Your Car Say About You?

 


Video Stream

CNBC: With Michelle Cabrera-Caruso: Marketing American Cars
La clé des âmes:  Radio-Canada Television
The Culture Code: Why People Around the World Really Are Different, and the Hidden Clues to Understanding Us All:Microsoft Speaking engagement, 2006
Poete de la relation: Match.com, in French
CBS 60 Minutes II: July 2005, "Cracking Open Your Wallet"

FoxNews Channel: March 2004, "The Big Story" with John Gibson
CNN Financial Network: April 2004, "Dolans Unscripted"- Daria and Ken Dolan
PBS Frontline:  December 15, 2003, Interview with Dr. Rapaille
CBS: 60 Minutes with Morley Safer
Corporate Speech: "I have a new baby"
Did you Cry? Princess Diana: click here
American Vs French: click here

Audio Stream

The Wizard of Lizard: On the Media, May 7, 2004
Radio France International: March 2004, With Noelle Velly (in French)
Latest Interview Radio Canada: May 2004, In French
Discovery Times Channel: Driving America
Radio Curious: Understanding Our Collective Unconscious, July 5, 2006

Dr. Rapaille and ADW on the Web

Discovery Times: Driving America
Red Ice Creations: Clotaire Rapaille - Reptilian Marketing
Record Reviews: Adult -Why Bother?
The Chosun Ilbo: Politicians Must Decipher the Code that motivates Voters
37 Signals: People have no idea why they're doing what they're doing
Marketing Pop Culture: Podcast Interview with Dr. Clotaire Rapaille
Toronto Star: Decoding desires

DR. RAPAILLE
Biography of Dr. G. Clotaire Rapaille

Dr. Rapaille's technique for market research has grown out of his work in the areas of psychiatry, psychology, and cultural anthropology. His work is an extension of the work done by many of the great scholars of the twentieth century, including Jung, Laing, Levi-Strauss, and Ruth Benedict.

Dr. Rapaille's psychiatric work and research with autistic children led him to develop a new process for understanding how children are imprinted for the first time by what he calls the Logic of Emotion, which is the code of each Cultural Archetype in the collective unconscious of a given culture.

Dr. Rapaille's world travels, a term in the diplomatic corps, and extensive marketing research on product archetypes for international corporations, have given him a fresh perspective on American business and American society.  He received a Masters of Political Science, a Masters of Psychology, and a Doctorate of Medical Anthropology from the Universite De Paris - Sorbonne.   He is fluent in English, French, and Spanish.

Dr. Rapaille has taught at Sorbonne University, Paris, France; St. Ignace, Antwerp, Belgium; Esade, Barcelona, Spain; INSEAD/CEDP, Fountainbleau, France; Thomas Jefferson College, Michigan State University, Michigan, USA; CPSI, New York State University, Buffalo, NY, USA; Geneva University, Switzerland; University of California - Los Angeles (UCLA), Los Angeles, California, USA; HEC/ISA (Business School), Paris et Jouy en Josas, France; Medical School UNAN, Managua, Nicaragua.

Designed by Entheos