AT&T NETWORK SYSTEMS BIRDS EYE BOEING BROWN & FORMAN CANADA TRUST CANADIAN SOFT DRINK ASSOCIATION CANADIAN TOBACCO CHRYSLER (Argentina) CHRYSLER (Brazil) CHRYSLER (Europe) CHRYSLER (Japan) CHRYSLER (Taiwan) CHRYSLER (Venezuela) CIBC CITIBANK CITROEN (Japan) CNR CONSUMER ENERGY CORNING MEDICAL CORNING MEDICAL (Japan) DAIMLERCHRYSLER DANIER LEATHER DINER'S CLUB DISCOVER CARD DuPONT FORD MOTOR FRENCH GOVERNMENT GALLO GENERAL ELECTRIC GENERAL MOTORS GMAC INSURANCE GRINGOIRE - PILLSBURY (France) IBM IMPERIAL OIL INLAND CONTAINER J.P. MORGAN JOHNSON & JOHNSON KELLOGG KELLOGG (Europe) KELLOGG (Japan) KELLOGG (Mexico) KRAFT GENERAL FOODS KRONENBOURG L'OREAL L'OREAL (Japan) LEGO SYSTEMS, INC. MARINE MIDLAND BANK McNEIL METROPOLITAN LIFE INSURANCE MINUTE MAID MISSISSIPPI PROJECT NUTRASWEET COMPANY ORAL B OUTBOARD MARINE CORPORATION PEPSI - COLA COMPANY PFIZER (France) PROCTER & GAMBLE PROCTER & GAMBLE (Venezuela) QUAKER OATS RHONE POULENC PHARMACEUTICAL (Japan) ROYAL DUTCH SHELL ROYAL TRUST SAMSONITE CORPORATION SANDOZ SCOA SEAGRAMS SECURITY PACIFIC BANK SEIKO (Japan) SIMPSON DOOR COMPANY SQUARE D (Mexico) TEMPLE INLAND THE ROYAL BANK OF CANADA TIMBER ASSOCIATION OF CALIFORNIA TORONTO DOMINION BANK TRAVELERS INSURANCE UNILEVER (Japan) UNITED DISTILLERS (Argentina) WELLPOINT WHITE HORSE (Japan)

Video Stream

La clé des âmes: Radio-Canada Television

The Culture Code: Why People Around the World Really Are Different, and the Hidden Clues to Understanding Us All: Microsoft Speaking engagement, 2006

Poete de la relation: Match.com, in French

60 Minutes II: July 2005, "Cracking Open Your Wallet"

FoxNews Channel: March 2004, "The Big Story" with John Gibson

CNN Financial Network: April 2004, "Dolans Unscripted"- Daria and Ken Dolan

PBS Frontline: December 15, 2003, Interview with Dr. Rapaille

CBS: 60 Minutes with Morley Safer

Corporate Speech: "I have a new baby"

Did you Cry? Princess Diana: click here

American Vs French: click here

Audio Stream

The Wizard of Lizard: On the Media, May 7, 2004

Radio France International: March 2004, With Noelle Velly (in French)

Latest Interview Radio Canada: May 2004, In French

Discovery Times Channel: Driving America

Radio Curious: Understanding Our Collective Unconscious, July 5, 2006

Dr. Rapaille and ADW on the Web

Discovery Times: Driving America

Red Ice Creations: Clotaire Rapaille - Reptilian Marketing

Record Reviews: Adult -Why Bother?

The Chosun Ilbo: Politicians Must Decipher the Code that Motivates Voters

37 Signals: People have no idea why they're doing what they're doing

Marketing Pop Culture: Podcast Interview with Dr. Clotaire Rapaille

Toronto Star: Decoding desires

Print

Australia:

The Australian: White House In Damage Control

Brazil:

HSM Management: Aprendendo a decifrar os codigos culturais

Send Magazine: Ele Sabe O Que Voce Quer

France:

Apres Raffarin III, Vive Clotaire Ier!

Le Journal du Dimanche: La Victoire du Reptile

Le Point: Etats-Unis Clotaire Rapaille, Le Gourou du Marketing

Liberation: Portrait: U.S. Et Coutumes

Paris Match: Le Prochain Kissinger Sera Peut-Etre Francais!

Germany:

Five to Nine: Freud am Fahren

Autos Freud Am Fahren: Das Kaufgefühl Kommt Aus Dem Bauch

Italy:

Repubblica: Italy

Latin America:

Analista Cultural: Descubre Los Secretos De La Mercadotecnia

La Repubblica: Intervista: Clotaire Rapaille

Panorama: Vezzi Privati E Pubbliche Virtu

Netherlands (Amsterdam)

Esomar Research: Cracking the Code

United Kingdom:

The Sunday Telegraph: Kerry Too 'French' To Sway 'Adolescent' Americans

USA:

CBSNews: Made To Measure

Elle Magazine: Popular Science

Forbes: Pushing Your Buy Button

Forbes: Marketing to the Reptilian Brain

Fortune Magazine: At Last, Here Comes The Car Shrinks

Fortune: Brand America

Fortune: Car Shrinks

France: Portrait - Clotaire Rapaille

Loyalty, Mercedes-Benz

Marketing Insights: The American Quality Archetype

New York Post: French Consultant Tells Kerry: Be Less Gauling

Newsweek, International Edition: The Last Word: Clotaire Rapaille

NEWSWEEK: America on the Couch International Edition

NPR Transcript: The Wizard of Lizard

Response Magazine: G.C. Rapaille: Finding The Keys In The Cultural Unconscious

Rolling Stone Magazine: The SUV On The Couch

Salon: "In America, seduction is dishonest"

Slate.com: The New de Tocquevilles

South Florida Sun-Sentinel: If These Wheels Could Talk

South Florida Sun-Sentinel: Our Cars, Ourselves - Part 1

South Florida Sun-Sentinel: Our Cars, Ourselves - Part 2

South Florida Sun-Sentinel: Reptilian' Brain Chooses Vehicles

Detroit News: Where the Auto Industry is Headed

The Detroit Press: The Fleeting Romance Of The American Road

The New York Post: Be Less Gauling

The New York Times: A Dream Life Freud Would Have Envied, Part 1

The New York Times: A Dream Life Freud Would Have Envied, Part 2

The New York Times: Among California's SUV Owners, Only A Bit Of Guilt In A New "Anti" Effort

New York Times: Does the Smell of Coffee Brewing Remind You of Your Mother?

The New York Times: Primal Fear

The New York Times: The Fleeting Romance Of The American Road

The New York Times: The Ford Of The Future: Longer, Lower, Wider

The New York Times: When One Model Lifts A Line

The New Yorker: The Campaign Trail: Pardon?

The Sunday Telegraph: Stop Behaving As If You Are A Frenchman

The Wall Street Journal: But How Does it Make You Feel?

The Washington Post: GOP Expose: Kerry, Closet Frenchman

Times Herald-Record: What Does Your Car Say About You?

"Dr. Rapaille brings science to the business world. His approach is unlike any other research methodology. It delivers answers to questions that cannot be addressed through traditional focus groups marketing concepts."

Kevin Keller

GMAC Insurance

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"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made. I often wonder what the heck I thought was going on in life before I knew this! I believe that understanding archetypes helps to assure consistent results in any creative endeavor - commercial or otherwise."

Dave Bostwick

DaimlerChrysler

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"Today, with so many products at parity and often close to being commodities, Archetype Discoveries provides a unique and critical insight that other studies have failed to uncover."

David Tree

Creative Director

DMB&B

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"Our first Archetype Discovery gave me enough ideas to last a career. The way people talk about the Discovery process is kind of like being in love; everything you look at suddenly seems more alive.."

Blake Emery

Organization Development

Boeing Commercial Airplanes