PBS Frontline
December 15, 2003, Interview with Dr. Rapaille
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html
Red Ice Creations
Clotaire Rapaille - Reptilian Marketing
http://www.redicecreations.com/article.php?id=608
Record Reviews
Adult -Why Bother?
http://record-reviews.blogspot.com.br/2007/03/adult-why-bother-somewhere-on-long.html
Toronto Star
Decoding desires
http://www.thestar.com/Life/article/188890
37 Signals
People have no idea why they're doing what they're doing
http://37signals.com/svn/posts/346-people-have-no-idea-why-theyre-doing-what-theyre-doing