• AT&T NETWORK SYSTEMS
  • Boeing
  • CITIBANK
  • COLGATE
  • DAIMLERCHRYSLER (Detroit, MI)
  • Petrobras, Brand, Energy
  • General Eletric, Fairfield, Connecticut
  • GEORGETOWN UNIVERSTIY
  • KELLOGG
  • LEGO SYSTEMS, INC.
  • ORAL B
  • Embelleze, Women, Beauty, Hair
  • AT&T NETWORK SYSTEMS (Morristown, NJ) An Archetype Discovery conducted on "Quality" in America.
  • BIRDS EYE (London, England) An Archetype Discovery on "Snack Food" in England.
  • BOEING (Seattle, WA) Archetype Discoveries on "Cultural Mapping", "Flying High", "Inside Outside".
  • BROWN & FORMAN (Louisville, KY) An Archetype Discovery on "Jack Daniels".
  • CANADA TRUST (Toronto, Canada) An Archetype Discovery on "Millionaire" in Canada.
  • CANADIAN SOFT DRINK ASSOCIATION (COCA COLA - PEPSI) (Toronto, Canada) An Archetype Discovery on "Novel Food".
  • CANADIAN TOBACCO (Ottawa, Canada) An Archetype Discovery on "Tobacco".
  • CHRYSLER (Argentina, Venezuela, Brazil, Tokyo) An Archetype Discovery on Jeep-Minivan.
  • CHRYSLER (Taiwan) An Archetype Discovery on brand name products in Japan.
  • CHRYSLER (Tokyo & Osaka, Japan) An Archetype Discovery on Asian cultures.
  • CHRYSLER (UK, France, Germany, Spain and Italy) An Archetype Discovery on "Jeep, Minivan, Truck and Car.
  • CIBC (Toronto, Canada) An Archetype Discovery on a Financial Topic.
  • CITIBANK (New York, NY) An Archetype Discovery on "Service in New York".
  • CITROEN (Tokyo, Japan) An Archetype Discovery on the "Automobile" in Japan.
  • CNR (Greenwich, CT) An Archetype Discovery on "New Telephones" in America.
  • COLGATE (New York, NY)
  • CONSUMER ENERGY (Jackson, MI) An Archetype Discovery on "Consumer Energy".
  • CORNING MEDICAL (Boston, MA) An Archetype Discovery on "Hospital Supplies" in America, Japan, France, and Germany.
  • DAIMLERCHRYSLER (Detroit, MI) 20 Archetype Discoveries on Major brand names and Products in North America, Europe, Asia and South America.
  • DANIER LEATHER (Toronto, Ontario, Canada) An Archetype Discovery on Leather Clothing.
  • DINER'S CLUB (Paris, France) An Archetype Discovery on "Credit Cards" in France.
  • DISCOVER CARD (Riverwoods, IL) An Archetype Discovery on "Money Movement" in America.
  • DuPONT (Wilmington, Delaware) An Archetype Discovery on "Basic Needs".
  • EMBELLEZE (Rio de Janeiro, Brazil) An Archetype Discovery on "Women", "Beauty" and "Hair" in Brazil.
  • EXEMPLA HEALTHCARE (Denver, Colorado)
  • FIDELITY INVESTMENTS (Toronto, Canada)
  • FORD MOTOR (Dearborn, MI) An Archetype Discovery on "Echo Boomers".
  • FOX News (Buenos Aires, Argentina)
  • FRENCH GOVERNMENT (Paris, France) An Archetype Discovery conducted for French President George Pompidou on "Nuclear Energy" in France.
  • GALLO (Modesto, CA) An Archetype Discovery on "Wild Vines".
  • GENERAL ELECTRIC Fairfield, CT) An Archetype Discovery on "Brand".
  • GENERAL MOTORS (Detroit, MI) Archetype Discoveries on "Brand", "Buick", "Cadillac", "Chevrolet", "GMC Truck", "Pontiac", Saturn
  • GEORGETOWN UNIVERSTIY,(Washington D.C.)
  • GMAC INSURANCE (St. Louis, MO) An Archetype Discovery on "Positioning".
  • GRINGOIRE - PILLSBURY (Paris, France) An Archetype Discovery on "Pastry".
  • IBM (Research Triangle Park, NC) An Archetype Discovery on "Mobile Computing".
  • IMPERIAL OIL (Toronto, Canada) An Archetype Discovery on "Giving Back"
  • IMS (Birmingham, Alabama)
  • INLAND CONTAINER (Indianapolis, IN) An Archetype Discovery on "Recycling".
  • J.P. MORGAN (New York, NY) An Archetype Discovery on the "Financial Community".
  • JOHNSON & JOHNSON (Raritan, NJ) Archetype Discoveries on "Teenage Pregnancy", "Menstruation" in America.
  • KELLOGG (Battle Creek, MI) Archetype Discoveries on "Frosted Mini Wheats", "Tony the Tiger".
  • KELLOGG (Mexico City, Mexico, Tokyo & Osaka, Japan, UK, France and Germany) An Archetype Discovery on International Functional Foods.
  • KRAFT GENERAL FOODS (Glenview, IL) Archetype Discoveries on "Project Flash", Weeknight Dinner".
  • KRONENBOURG (Paris, France) An Archetype Discovery on "Beer" in France.
  • L'OREAL (Paris, France) An Archetype Discovery on "Seduction" in Germany, France, Spain, Italy, Norway, England, Japan, and America.
  • L'OREAL (Tokyo, Japan) An Archetype Discovery on "Shampoo" in Japan.
  • LEGO SYSTEMS, INC. (Enfield, CT) An Archetype Discovery on "Toys" in America
  • LG ELECTRONICS Archetype Discoveries in China, Russia and Spain
  • MARINE MIDLAND BANK (Buffalo, NY) An Archetype Discovery on "Marine Midland" in New York state.
  • McNEIL (Fort Washington, PA) An Archetype Discovery on "Tylenol".
  • METROPOLITAN LIFE INSURANCE (New York, NY) An Archetype Discovery on "Life Insurance Agents" in America.
  • MINUTE MAID (Houston, TX) An Archetype Discovery on "Orange Juice".
  • MISSISSIPPI PROJECT (Jackson, MS) An Archetype Discovery on "Smoking".
  • NUTRASWEET COMPANY (Deerfield, IL) An Archetype Discovery on "NutraSweet in America".
  • ORAL B (Belmont, CA) Archetype Discoveries on "Floss," "Toothpaste"
  • OUTBOARD MARINE CORPORATION (Waukegan, IL) An Archetype Discovery on the "Future of Marine Products & Services".
  • PETROBRAS (Rio de Janeiro, Brazil) An Archetype Discovery on "Petrobras Brand" and "Energy" in Brazil.
  • TURKCELL (Istanbul, Turkey) An Archetype Discovery on "Cell Phones".