In contrast to traditional marketing research firms, Archetype Discoveries Worldwide does not rely on what people say. Instead these discoveries use a unique blend of biology, cultural anthropology, psychology, and learning theories to discover the hidden cultural forces that pre-organize the way people behave... read more
Archetype Discoveries Worldwide has been successfully guiding its clients' interests in marketing, advertising, research and development, and personnel since 1976. The reputation earned as the premier firm in breaking the code of the Cultural Archetype has come as a direct result of our commitment to customer... read more
Dr. G. Clotaire Rapaille is an internationally known expert in Archetype Discoveries and Creativity. His unique approach to marketing combines a psychiatrist's depth of analysis with a businessman's attention to...Read more
Clients and Testimonials
Dr. Rapaille brings science to the business world. His approach is unlike any other research methodology. It delivers answers to questions that cannot be addressed through traditional focus groups marketing concepts.
Kevin Keller GMAC Insurance
Today, with so many products at parity and often close to being commodities, Archetype Discoveries provides a unique and critical insight that other studies have failed to uncover.
David Tree DMB&B
Our first Archetype Discovery gave me enough ideas to last a career. The way people talk about the Discovery process is kind of like being in love; everything you look at suddenly seems more alive.
Blake Emery Boeing Commercial...