Client Listing
(This list contains some past and present clients)

Currently, we are working with 50 of the Fortune 100 companies on a consistent basis.

  • AT&T NETWORK SYSTEMS (Morristown, NJ): An Archetype Discovery conducted on "Quality" in America.
  • BIRDS EYE (London, England): An Archetype Discovery on "Snack Food" in England.
  • BOEING (Seattle, WA): Archetype Discoveries on "Cultural Mapping", "Flying High", "Inside Outside"
  • BROWN & FORMAN (Louisville, KY): An Archetype Discovery on "Jack Daniels"
  • CANADA TRUST (Toronto, Canada): An Archetype Discovery on "Millionaire" in Canada.
  • CANADIAN SOFT DRINK ASSOCIATION (COCA COLA - PEPSI) (Toronto, Canada): An Archetype Discovery on "Novel Food"
  • CANADIAN TOBACCO (Ottawa, Canada): An Archetype Discovery on "Tobacco"
  • CHRYSLER (Argentina): An Archetype Discovery on Jeep-Minivan; CHRYSLER (Brazil): An Archetype Discovery on Jeep-Minivan; CHRYSLER (Caracas & Maracaibo, Venezuela): An Archetype Discovery on Jeep Minivan; CHRYSLER (Taiwan): An Archetype Discovery on brand name products in Japan; CHRYSLER (Tokyo & Osaka, Japan): An Archetype Discovery on Asian cultures; CHRYSLER (Tokyo, Japan): An Archetype Discovery on "Jeep-Minivan."; CHRYSLER (UK, France, Germany, Spain and Italy): An Archetype Discovery on "Jeep, Minivan, Truck and Car."
  • CIBC (Toronto, Canada): An Archetype Discovery on a Financial Topic
  • CITIBANK (New York, NY): An Archetype Discovery on "Service in New York".
  • CITROEN (Tokyo, Japan): An Archetype Discovery on the "Automobile" in Japan.
  • CNR (Greenwich, CT): An Archetype Discovery on "New Telephones" in America.
  • COLGATE (New York, NY)
  • CONSUMER ENERGY (Jackson, MI): An Archetype Discovery on "Consumer Energy"
  • CORNING MEDICAL (Boston, MA): An Archetype Discovery on "Hospital Supplies" in America, Japan, France, and Germany; CORNING MEDICAL (Tokyo, Japan): An Archetype Discovery on "Hospital Supplies."
  • DAIMLERCHRYSLER (Detroit, MI): 20 Archetype Discoveries on Major brand names and Products in North America, Europe, Asia and South America.
  • DANIER LEATHER (Toronto, Ontario, Canada): An Archetype Discovery on Leather Clothing
  • DINER'S CLUB (Paris, France): An Archetype Discovery on "Credit Cards" in France.
  • DISCOVER CARD (Riverwoods, IL): An Archetype Discovery on "Money Movement" in America.
  • DuPONT (Wilmington, Delaware): An Archetype Discovery on "Basic Needs"
  • EMBELLEZE (Rio de Janiero, Brazil)
  • EXEMPLA HEALTHCARE (Denver, Colorado)
  • FIDELITY INVESTMENTS (Toronto, Canada)
  • FORD MOTOR (Dearborn, MI): An Archetype Discovery on "Echo Boomers"
  • FOX News (Buenos Aires, Argentina)
  • FRENCH GOVERNMENT (Paris, France): An Archetype Discovery conducted for French President George Pompidou on "Nuclear Energy" in France.
  • GALLO (Modesto, CA): An Archetype Discovery on "Wild Vines"
  • GENERAL ELECTRIC Fairfield, CT): An Archetype Discovery on "Brand"
  • GENERAL MOTORS (Detroit, MI): Archetype Discoveries  on "Brand", "Buick", "Cadillac", "Chevrolet", "GMC Truck", "Pontiac", Saturn
  • GMAC INSURANCE (St. Louis, MO): An Archetype Discovery on "Positioning"
  • GEORGETOWN UNIVERSTIY,(Washington D.C.)
  • GRINGOIRE - PILLSBURY (Paris, France): An Archetype Discovery on "Pastry."
  • IBM (Research Triangle Park, NC): An Archetype Discovery on "Mobile Computing"
  • IMPERIAL OIL (Toronto, Canada): An Archetype Discovery on "Giving Back"
  • IMS (Birmingham, Alabama)
  • INLAND CONTAINER (Indianapolis, IN): An Archetype Discovery on "Recycling."
  • J.P. MORGAN (New York, NY): An Archetype Discovery on the "Financial Community"
  • JOHNSON & JOHNSON (Raritan, NJ): Archetype Discoveries on "Teenage Pregnancy", "Menstruation" in America.
  • KELLOGG (Battle Creek, MI): Archetype Discoveries on "Frosted Mini Wheats", "Tony the Tiger"; KELLOGG (Mexico City, Mexico): An Archetype Discovery on International Functional Foods; KELLOGG (Tokyo & Osaka, Japan): An Archetype Discovery on Global Archetype on Functional Foods; KELLOGG (UK, France and Germany): An Archetype Discovery on "Functional Food."
  • KRAFT GENERAL FOODS (Glenview, IL): Archetype Discoveries on "Project Flash", Weeknight Dinner".
  • KRONENBOURG (Paris, France): An Archetype Discovery on "Beer" in France.
  • L'OREAL (Paris, France): An Archetype Discovery on "Seduction" in Germany, France, Spain, Italy, Norway, England, Japan, and America; L'OREAL (Tokyo, Japan): An Archetype Discovery on "Shampoo" in Japan.
  • LEGO SYSTEMS, INC. (Enfield, CT): An Archetype Discovery on "Toys" in America
  • MARINE MIDLAND BANK (Buffalo, NY): An Archetype Discovery on "Marine Midland" in New York state.
  • McNEIL (Fort Washington, PA): An Archetype Discovery on "Tylenol"
  • METROPOLITAN LIFE INSURANCE (New York, NY): An Archetype Discovery on "Life Insurance Agents" in America.
  • MINUTE MAID (Houston, TX): An Archetype Discovery on "Orange Juice"
  • MISSISSIPPI PROJECT (Jackson, MS): An Archetype Discovery on "Smoking"
  • NUTRASWEET COMPANY (Deerfield, IL): An Archetype Discovery on "Nutrasweet in America."
  • ORAL B (Belmont, CA): Archetype Discoveries on "Floss," "Toothpaste"
  • OUTBOARD MARINE CORPORATION (Waukegan, IL): An Archetype Discovery on the "Future of Marine Products & Services".
 


  • PEPSI - COLA COMPANY (Purchase, NY): An Archetype Discovery  on "Breakthrough Packaging".
  • PROCTER & GAMBLE (Caracas, Venezuela): An Archetype Discovery on "Toothpaste" in Venezuela; PROCTER & GAMBLE (United States): Thirty plus Archetype Discoveries including "Brand", "Shopping", "Health/Wellness", "Drugs", "Physicians", "Hispanic Shoppers".     
  • QUAKER OATS (Ontario, Canada): An Archetype Discovery on "Quaker"
  • RHONE POULENC PHARMACEUTICAL (Tokyo, Japan): An Archetype Discovery on "Medical Doctors" in Japan.
  • RICHEMONT (New York, NY, Paris, France)
  • ROYAL DUTCH SHELL (London, England): An Archetype Discovery on "Crisis" in France, England, and Holland.
  • ROYAL TRUST (Toronto, Canada): An Archetype Discovery on a Financial Topic.
  • SAMSONITE CORPORATION (Denver, CO): An Archetype Discovery on "Luggage" in America.
  • SANDOZ (Bales, Switzerland): An Archetype Discovery on "Creativity" in England, Switzerland, France, Germany, and Spain.
  • SCOA (Paris, France): An Archetype Discovery on "Pineapple".
  • SEAGRAMS (New York, NY): An Archetype Discovery on "Whiskey" in America.
  • SECURITY PACIFIC BANK (Los Angeles, CA): An Archetype Discovery on "Banks" in America. This Discovery was conducted in conjunction with Dentsu, Young & Rubicam advertising agency.
  • SEIKO (Tokyo, Japan): An Archetype Discovery on "Digital Watches" in Europe.
  • SIMPSON DOOR COMPANY (Seattle, WA): An Archetype Discovery on "Doors" in America.
  • SQUARE D (Mexico City, Mexico): An Archetype Discovery on "Quality" in Mexico.
  • TEMPLE INLAND (Diboll, TX): An Archetype Discovery on "Corporate Culture."
  • THE ROYAL BANK OF CANADA (Montreal, Canada): An Archetype Discovery on the "Royal Bank Culture."
  • TIMBER ASSOCIATION OF CALIFORNIA (Sacramento, CA): An Archetype Discovery on "Forest" in America.
  • TORONTO DOMINION BANK (Toronto, Canada): An Archetype Discovery on "Banking" in Canada.
  • TRAVELERS INSURANCE (Stamford, CT): An Archetype Discovery on "Insurance" in America.
  • UNIBANCO (Sao Paulo, Brazil)
  • UNILEVER (Tokyo, Japan): An Archetype Discovery on "Shampoo" in Japan.
  • UNITED DISTILLERS (Buenos Aires, Argentina): An Archetype Discovery on "Whiskey" in Argentina and Mexico.
  • WELLPOINT (Thousand Oaks, CA): An Archetype Discovery on "Healthcare"
  • WHITE HORSE (Tokyo, Japan): An Archetype Discovery on "Whiskey" in Japan
  • WYETH (Madison, New Jersey)

What Clients are saying about Dr.Rapaille’s Work

"Dr. Rapaille brings science to the business world.  His approach is unlike any other research methodology. It delivers answers to questions that cannot be addressed through traditional focus groups marketing concepts."

Kevin Keller 
GMAC Insurance

"Today, with so many products at parity and often close to being commodities, Archetype Discoveries provides a unique and critical insight that other studies have failed to uncover."

David Tree 
Creative Director 
DMB&B

"Our first Archetype Discovery gave me enough ideas to last a career.  The way people talk about the Discovery process is kind of like being in love; everything you look at suddenly seems more alive.."

Blake Emery 
Organization Development 
Boeing Commercial Airplanes

“P&G's best approach to uncovering consumer unarticulated needs"

Procter & Gamble 
Consumer Direct 
Customer Marketing Solutions 

Archetype studies "(1) give you a good picture of prevailing attitudes,(2) are very useful to help us understand the environment, (3) prevent making big mistakes and (4) are useful to avoid positioning products incorrectly."

Mr. Jean Claude Gaul 
Rhone Poulenc, Japan 

"I have to tell you that the Archetype Discoveries we have done this year are perhaps some of the best research work this company has seen in a while."

Beth Comstock 
GE Corporate 

"I still believe that Archetype was the most profound piece of work that we did at P&G."

Richard Essigs, P&G

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