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Biography
of
Dr. G. C. Rapaille










Dr. G. Clotaire Rapaille is an internationally known expert in Archetype Discoveries and Creativity. His unique approach to marketing combines a psychiatrist's depth of analysis with a businessman's attention to practical concerns.  He has written more than ten books on these topics.  One of his books, Creative Communication, has become the standard reference for the French advertising industry.  He is a sought-after lecturer on creativity and communication.

Dr. Rapaille's technique for market research has grown out of his work in the areas of psychiatry, psychology, and cultural anthropology. His work is an extension of the work done by many of the great scholars of the twentieth century, including Jung, Laing, Levi-Strauss, and Ruth Benedict.

Dr. Rapaille's psychiatric work and research with autistic children led him to develop a new process for understanding how children are imprinted for the first time by what he calls the Logic of Emotion, which is the code of each Cultural Archetype in the collective unconscious of a given culture.

Dr. Rapaille's world travels, a term in the diplomatic corps, and extensive marketing research on product archetypes for international corporations, have given him a fresh perspective on American business and American society.  He received a Masters of Political Science, a Masters of Psychology, and a Doctorate of Medical Anthropology from the Universite De Paris - Sorbonne.   He is fluent in English, French, and Spanish.

Dr. Rapaille has taught at Sorbonne University, Paris, France; St. Ignace, Antwerp, Belgium; Esade, Barcelona, Spain; INSEAD/CEDP, Fountainbleau, France; Thomas Jefferson College, Michigan State University, Michigan, USA; CPSI, New York State University, Buffalo, NY, USA; Geneva University, Switzerland; University of California - Los Angeles (UCLA), Los Angeles, California, USA; HEC/ISA (Business School), Paris et Jouy en Josas, France; Medical School UNAN, Managua, Nicaragua.  n
BOOKS
by Dr. Rapaille

THE CULTURE CODE: Broadway Books 2006, in English


ARCHETYPING THE U.S. PRESIDENCY (Who is on Code; who is Off Code?),  New York 2004, in English


SOCIAL CANCER (the code for Terrorism), Tuxedo Productions, New York 2003,
in English


SEVEN SECRETS OF MARKETING IN A MULTI-CULTURAL WORLD,  First Edition. Executive Excellence, Utah 2001 in English; Second Edition. Tuxedo Productions, New York 2004 in English


VERSTEH' DEINE ELTERN, Bucher, Munich, 1984, in German.


COMPRENDRE SES PARENTS ET SES GRANDS PARENTS, Marabout, Paris, 1982 in French


ESCUCHELO: ES SU HIJO, Pomaire, Coleccion Libre, Barcelona 1981, in Spanish


LE TROUPLE, Editions Menges, Paris, 1980, in French.


SI VOUS ECOUTIEZ VOS ENFANTS, Editions Menges, Paris, 1978, in French.


COMPRENDRE SES PARENTS, Editions Menges, Paris, 1978, in French.


LA COMMUNICATION CREATRICE, Editions Dialogues, Paris, 1976, in French


WISDOM OF MADNESS, Thomas Jefferson State College, Michigan State University, manuscript, 1975, in English.


LA RELAZION CREATRICE, Cittadella Editrice,1975, in Italian.


JE T'AIME, JE NE T'AIME PAS with Dr. Michele C. Barzach, Minister of Health in the  Government of Jacques Chirac, Editions Universitaires, Paris, 1974, in French


LA RELATION CREATRICE, Editions Universitaires, Paris, 1973, in French


LAING - Editions Universitaries, Paris, 1972 in French


ANALYSE DES PRATIQUES MEDICALES ET DES CROYANCES LIEES A LA MALADIE ET AUX SOINS DANS QUINZE COMMUNAUTES CICARAGUAYENNES -Thesis Paris, Sorbonne, 1969 (220 pages) in French






 
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Archetype Discoveries Worldwide
The 12
Must Reads
Recommended by Dr. Rapaille


Emotional Intelligence by Daniel Goleman (1995) New York: Bantam Books


Medicine and Culture by Lynn Payer (1988)  New York: Penguin Books


Chrysanthemum and the Sword by Ruth Benedict (1989) Tokyo


Beyond Culture by Edward T. Hall (1976) Garden City, NY: Anchor Books, Doubleday & Co.


Psychology of C.G. Jung by J. Jacobi (1942) London: Rontledge & Kegan Paul


The Archetype and the Collective Unconscious by C.G. Jung (1968) Princeton University Press


Archetypes: A Pioneering Investigation into the Biological Basis of Jung's Theory of Archetypes by Dr. Anthony Stevens (1983) New York: Quill


The Moral Animal by Wright Robert (1994)New York: Vintage Books


Incredibly American by Marilyn Zuckerman (1992) Milwaukee, Wisconsin: ASQC Quality Press


The Lexus and the Olive Tree - Understanding Globalization by Thomas L. Friedman April (1990) Illinois: Bantam Books


The Invention of Memory by Israel Rosenfield (1988)New York: Basic Books


Origin and the Function of Culture by Geza Ronheim