"Dr. Rapaille brings science to the business world. His approach is unlike any other research methodology…It delivers answers to questions that cannot be addressed through traditional focus groups. In addition, Dr. Rapaille offers insights that result from years of experience in refining his processes."
Kevin Keller
GMAC Insurance
_____
"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made.
I often wonder what the heck I thought was going on in life before I knew this!
Whenever their careers are on the line, people often perform
or create in a way perfectly consistent with the archetype. The problem is that if they don't know the archetype, they are
not likely to repeat it the next time around. I believe that understanding archetypes
helps to assure consistent results in any creative
endeavor - commercial or otherwise."
Dave Bostwick
DaimlerChrysler
_____
"Today, with so many products
at parity and often close to
being commodities, these Archetype Discoveries can provide a unique and critical insight that other studies have failed to uncover, and therefore provide a springboard for separating a client's products from the competition."
David Tree
Creative Director
DMB&B
_____
"Our first Archetype Discovery gave me enough ideas to last a career. The way people talk about the Discovery process
is kind of like being in love; everything you look at
suddenly seems more alive. Add in the fact that the ADW
staff are really delightful to
work with, and you have a relationship that can add value for both employees and customers."
Blake Emery
Organization Development
Boeing Commercial Airplanes
