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Achetype can be thought of as a model after which other
things can be patterned, a prototype or a permanent underlying
structure. We can discover archetypes by analyzing and
understanding what is identified as the "collective
cultural unconscious". The latter can be further
defined as a pool of shared imprinting experiences that
unconsciously preorganize and influence the behavior
of cultures.
To further understand the imprinting concept, we look
at the human brain, which has billions of potential connections,
similar to that of a worldwide telephone communications
network. Put very simply, you have all the potential
connections of the network, but you don't have the telephone
number. The first imprint is preorgazined by the culture.
Emotion is the energy that is necessary to create and produce
the neurotransmitters in the brain.
Once the first experience creates an imprint, it must
be repeated and reinforced. These first imprints, which
are inherited, are essentially pre-organized by the culture.
Of course, there is a window
in time for the imprints to occur. This occasionally varies
from one culture to another just as the emotion (energy)
varies from one culture to another.The primary objective
of the Archetype Discovery process is to go back to the
first imprint and decode the " logic of emotion" which
created the imprints. The analysis process then looks for
the patterns and commonalties of the culture being studied.
Once the pattern is found, we have discovered the archetype.
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