Archetype Discoveries Worldwide is unique. We are not consultants and do not charge by the hour or day. We do not conduct market research, and do not write reports. Our commitment to the client is that at the end of the process, you will thoroughly understand the Archetype studied. The Archetype Team will speak a common language, the unconscious Logic of Emotion of your customers.

Archetype Discoveries Worldwide is committed to increasing the client's competitive edge by providing you with a unique process, and by improving the skill and productivity of your staff people, they will perceive their customers in a completely new way.

Archetype Discoveries Worldwide is a discovery and an education process. The Archetype Team and Archetype Manager become experts on the Archetype. They will gain in-depth knowledge of the Logic of Emotions that have been discovered.

At the end of the process, the importance of the discovery will be self-evident. We spend most of our time helping the members of the Archetype Team put the knowledge of the Archetype into practical application.

Archetype Discoveries Worldwide is committed to your satisfaction. We remain available as long as you need us to implement the Archetype Action Plan.

Once we have, together, discovered an Archetype, it is YOURS. Archetype Discoveries Worldwide will not duplicate your discovery in the same culture, and will always give you priority to explore it in another culture.

Your Cultural Advantage

In contrast to traditional marketing research firms, Archetype Discoveries Worldwide does not rely on what people say. Instead these studies use a unique blend of biology, cultural anthropology, psychology, and learning theories to discover the hidden cultural forces that pre-organize the way people behave toward a product, service or concept.

Unlike opinions that can change in a minute, cultural Archetypes are deeply imprinted in people's minds and strongly rooted in cultural codes. The imprints form a permanent platform for marketing, new product design, innovation and improvement of products or processes, and more effective communication strategies. Therefore, they are particularly useful for marketing managers, planners, product designers, change agents, trainers, advertisers, and public policy makers.

Archetype Discoveries Worldwide has conducted over 250 Discoveries, in more than 20 countries, for such diverse products, services, and concepts as but not limited to: perfume, toys, cheese, security, quality improvement, nuclear power, credit cards, mergers, coffee, teenage pregnancy, forests, cars, and financial services.

What Distinguishes an Archetype Discovery from other Research?